What is Active Search Marketing (ASM)?
What is Search Engine Optimization (SEO)?
What is Search Engine Marketing (SEM)?
What is "Pay Per Click" (PPC) advertising?
Do I need a new web site?
I have a LOCAL business. How can the Internet help me?
Why should I choose ActiveWeb Internet marketing services?
Who is ACTIVEWEB?
ActiveWeb is formerly the Internet Technologies division of AllCity Technology. AllCity Technology has been developing SEO (Search Engine Optimization) and SEM (Search Engine Marketing) technologies for a decade.
Until 2009, the ActiveWeb team worked under an exclusive contract for a prestigious marketing firm performing SEO and SEM for Fortune 500 companies. ActiveWeb is still engaged and performing services for that marketing firm, but has recently negotiated a limitation to the exclusivity. This allows ActiveWeb to offer advanced Internet marketing techniques to businesses in non-competing industries or areas.
Maintaining our high non-compete standards, once you are a client, ActiveWeb will not perform services for your competitor(s).
What is Active Search Marketing (ASM)?
ActiveWeb developed Active Search Marketing (ASM) as a solution to fill the waning capabilities of traditional Search Engine Optimization (SEO). After a decade of research and development, ASM has evolved into a solution that is 10x(ten times) more powerful than traditional 20th century SEO. ASM is a 21st century solution that catalyzes page one Google results ten times better than SEO.
What is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) includes a variety of techniques that are intended to make your web site "search engine friendly" and tune your site to the Internet. Search engines used to have trouble analyzing the content of a site unless it was outlined in a particular way, and SEO was a way to fix that. SEO no longer works as well as it did in the 1990’s. Today’s search engines are very good at determining site content, and with the exponential growth of the Internet and the competition associated with that, SEO now has much less effect over your search engine.
What is Search Engine Marketing (SEM)?
Search Engine Marketing (SEM) seeks to promote websites by increasing their visibility in search engine results through the use of paid placement such as Pay Per Click (PPC) advertising.
What is "Pay Per Click" (PPC) advertising?
Pay Per Click (PPC) advertising is advertising purchased from the search engines themselves. These ads appear on search engine results pages when you search for certain key phrases. When a web surfer expresses interest in your service by clicking on your PPC ad, you are charged a fee. This model may sound perfect, but it has been plagued with its own problems, such as rampant “click fraud,” wherein someone repeatedly clicks on your ad for the sole reason of running up your advertising costs and depleting your advertising budget. In addition, PPC ads are placed in boxes labeled as “advertising” above and to the right of the organic search results, but 4 out of 5 Internet users surveyed say that they intentionally ignore them and never click on them.
Do I need a new web site?
Probably not. ActiveWeb Search Marketing technology focuses on tuning the Internet to your site, not tuning your site to the Internet. Old SEO techniques often promote complete site rewrites and are not compatible with some content management systems. With ActiveWeb marketing, quite often your current site is fine. As long as it is intelligently designed to convert visitors into customers, you should be able to continue using it with only minor modifications at most.
I have a LOCAL business. How can the Internet help me?
ActiveWeb Search - Local is a complete Internet marketing solution for local businesses. With ActiveWeb tools, we can get your company maximum exposure in a specific geographic area . . . right where your target customers are looking for a business like yours. The Internet also provides much more effective results for your marketing dollar, making it possible to attract more customers with a smaller budget than what is required with traditional marketing options.
Why should I choose ActiveWeb Internet marketing services?
ActiveWeb can handle every aspect of your Internet marketing, not just one or two facets of it. ActiveWeb’s team is comprised of Internet marketing experts in all areas. Simply put, we’ve got what you need. ActiveWeb is the best at helping you drive quality, targeted Web traffic to your site. And we can help you evaluate that traffic (and your other marketing channels) to create the best possible and ever-increasing return on your marketing and advertising investment. ActiveWeb takes all the e-marketing hassles off your plate.
For our business, it’s really been nothing short of amazing.
Bruce T, Business Owner